The top 5 creative brand ideas you need to know about right now
AdTech Age’s algorithms of the week: At Number Five: Emotion Trader. Trade your emotional data faster than ever. At Four we have OnPurpose. Spot that new cause and buy in early. Three is FaceFace’s new MoodMatcher. It’s never been faster to buy against moods and expressions. At Two it’s Freelancer. Get the talent you need without having to deal with the messy world of people. And at Number One this week The SellOut. Monitor the markets and newsfeeds for signs you’re in a Big Player’s sights. Get the SellOut in your systems and get early warning of that Consultancy’s approach.
It’s been another great week in our industry and AdTech Age is pleased to bring you our five algorithms of the week…
At Number Five we the new roll out of Emotion Trader (TM). Emotional data has been traded for some time but the new ET is notably faster. Your buying algorithms will have to really be fine-tuned to buy on this platform
And speaking of buying algos, at Number Four we have a new launch from Alpharhythm: SenseBuy (TM). The new algorithm buys and sells with the best of them but with a twist — real time ‘curated’ feeds for your clients. Reassure them with real-time, but accessible, and reassuring data.
At Number Three we FaceFace’s new version of MoodMatcher (TM). Again we’re talking massive speed increases in moods matched to message and placement. But FaceFace has done it again by building in the power to link to its Truths(TM) system, generating ‘news-to-match’ copy that it can post across its platforms.
At Number Two we have the Freelancer (TM). This industry used to be packed with people and every now and then we need one or two. The Freelancer (TM) helps you manage the process so you never have to deal with the messy world of people.
At Number One this week we have something that really shows how creative our industry now is. The SellOut (TM) monitors all the stock exchanges and business newsfeeds for signs your agency is in a Big Player’s sights. Get the SellOut in your systems and get early warning of that Consultancy’s approach.