Dispatch from an advertising future #36

China’s facial recognition rollout reaches into mobile phones, shops and homes

Scaremongers had dragged out Orwell; Charlie Brooker and Orientalist tropes but she’d been happy to opt in. It wasn’t just the ease of paying or getting around the Tube. No, it was the small things. She smiled as the newsfeed changed to her favourite sources, topics and opinion polls. So much emotional energy saved. The dynamic pricing ticket flickered as it caught her eye. So much thinking saved. It wasn’t much, but hearing her playlist boot up in the changing room, just made her feel…well acknowledged. She for one would be opting in when the emotion tracking AI came online.