https://www.adweek.com/digital/why-ces-has-become-a-must-do-for-marketers-and-agencies/
Memo to all staff.
This was a very disappointing CES. We failed to win any of the major Advertising Awards and were too slow with Technsponsive Advertising (™).
Our tech-centric entries showcased technologies brilliantly (and sometimes even worked for our brands). To fail to be recognised for that focus is disappointing.
The real failure this year has been in Techsponse (™). We did not have executions ready to showcase new tech sometimes for over five minutes. We are a tech-first agency and tell our clients they need to be on the latest tech immediately. Let’s all try harder at WWDC.