Dispatch from an advertising future #40


I mean really, they should get a life. They’re there almost every day. They dress up to go. They’re always arranging to go there. They meet their friends. Their Instagram is full of it. I suggested going out on Friday after school and what did they want to do? Go to the Mall. When they do tell us what’s so attractive, they say it’s the lights, sounds, music, art. “We’re not shopping” they say, “it’s the experience we go for.” I worry about their generation. They don’t go anywhere else; do anything else. They don’t even go outside. Parents eh?!