Dispatch from an advertising future #48


The good thing about a conference in a cinema was the seats. They’d been designed for comfort: blockbuster, popcorn comfort. Cup holder on the left, emotion panel on the right. She settled in for the first of her boss’ two appearances that year. She knew what she had to do. She took a deep breath and touched the panel. The company’s mindfulness training clicked in and she visualised the metrics as her boss began to talk. After the session he didn’t look happy. She glanced at the live programme, his second talk had been bumped. She looked at her hand.