Dispatch from an advertising future #53


The Doctor had a moment before it all began again to check messages. Before all this, she was used to drugs companies’ offers of all-expenses-paid trips. Messages from spin doctors wanting to set up photo-ops for politicians of all stripes. She’d felt good at how quickly she could diagnose and dispatch. Delete. Delete. Delete. She was a doctor. But this was new. Her finger hesitated. They had global reach. Contacts. They could get supplies. Now. They weren’t asking for anything from her today. Just “when it’s over”. The brand would celebrate her as a “hero”. She’d be an NHS influencer.