Her dog backed away, ran back to the bench. It followed, bounding in an ‘uncanny valley” sort of way. The “stay alert” jingle at a pitch designed to gently annoy. She put the lid back on her coffee and stood to leave. The panel on the creature’s side lit up, first the familiar blue and white letters, NHS, then the Real Purpose Reel (™). “We’re backing our boys… and girls in blue. Buy one and we’ll deliver them a royale thanks,” said the animated burger. She muttered something about fat and salt as she left. The jingle drowned it out.