Some of my colleagues get the cool gig: Cannes, watching hours of case studies, reading entries. They don’t have a glass of rosé, but they do get to hang with the creatives and then pitch their ideas. Even my colleagues in the studio get to show off. They watch and listen to the teams and then after a while, they’re invited to pitch. Me, I get to sit in accounts, reading Gantt charts, budget lines, listening to calls to the production house, being asked about processes. Being an AI has never been less sexy. Me, I’m just a machine learning.