Dispatch from an advertising future #8

Digiday Research: What marketers are moving in-house in 5 charts

You want control and creativity. You want the benefits of in-house but also the best outside thinking. Now you don’t have to make a choice. With In’nOut (™) you can have the best of both worlds. In-house AIs build on-brand campaigns to order. Control? Certainly, but creative? With In’nOut (™) you have control. Dial up In’nOut (™) to let your AI think outside the building, create the wacky campaign, build the crazy idea. Or dial it down to bring your In’nOut (™) AI back into the team. It’s like having the best wacky, crazy agency that does as it’s told.


So you want control… but you want the creativity that comes from independents thinking outside your box.

So you want to be in charge of your marketing… but you want your creatives to be able to see beyond your four walls.

So you want to the benefits of in-house… but also the best that agencies had to offer.

Now you don’t have to make a choice. With In’nOut (™) you can have the best of both worlds.

Yes there have been creative AIs that you can build your in-house capability around for some time. They have picked up on your brand culture, values, messages, audiences and strategies and set to work turning out on-brand Canned campaigns. Control? Certainly but have they lacked that something. With In’nOut (™) AI capability you have control. You can dial up the In’nOut Swerve (™) dial to let your AI think outside the building, to create the wacky campaign, make the. crazy play. Or you can dial it down to bring your In’nOut (™) AI back. into the team. You have control.

It’s like having the. best wacky, crazy agency that does as it’s told.