Call me old-fashioned, but I think our kids should be protected inside school and out. We wouldn’t accept drug dealers hanging around the school gates offering amphetamines, why should we accept people pushing Speed(™)? “Go on, take it. All the other kids are doing it. You want to be the only one still on 5G?” Speed(™) is addictive. When you’ve sampled it… you’re hooked. We’ve seen SpeedFreaks: oblivious, eyes glazed, REM. We’ve seen withdrawal, the violent response to life in “the slow lane”. Is that what we want for our kids? Join me outside the school gates today.
Dear fellow parent,
It doesn’t seem so long ago that we were fighting the No Logo battles to get brands out of the classroom and the corridors. We won some of those battles and at least there was a debate about branded spaces inside schools. Then there were the battles over advertising outside schools, on kids’ online spaces… the battles have gone on and on.
Call me old-fashioned. Call me a fuddy-duddy or a Luddite. Call me out-of-touch, but I still think school is for learning and our kids should be protected inside the school and out. We wouldn’t accept drug dealers hanging around the school gates offering amphetamines, why should we accept people pushing Speed(™)?
They’re there with their free offers. Their little black box. “Go on. Take it. You know you want to. All the other kids are doing it. You want to be the only one still on 5G? Swipe your ID here to activate.”
But of course they’re not free, they’re a trial. Speed(™) is addictive. They know that when you’ve sampled it… you’re hooked. We’ve seen SpeedFreaks on the streets: oblivious, eyes simultaneously glazed and wide, awake REM. And we’ve seen them in withdrawal. We’ve seen the anger and frustration, the visceral response, the violent reaction to life in what they see as the slow lane. Is that what we want for our kids?
Join me outside the school gates today and every day.