Micro-speculations: w/c 22/06/20

The ad pleaded on the big screen. Needy, it hailed her across the room, teasing the mobile from her pocket. As she touched the offer code the TV narrator perceptibly relaxed. She felt like she’d donated.  https://adage.com/article/special-report-newfronts/hulu-introduces-transactional-ad-format-newfront-pitch/2263191

It wasn’t fair that she had to do it all. Why not her brother? Simply not fair. She wasn’t a child anymore. Why her? Fair? Huh! She’d teach them. Those coding lessons were useful after all. She named the virus “chores” and accessed the family network. https://www.theguardian.com/technology/2020/jun/24/britons-spend-quarter-of-day-online-since-lockdown-says-ofcom

He filled in his self appraisal form. Sales target, new business target, training target done, he began on the trust box. The stats were already filled in from his wearable’s biometrics. Now he just needed an example of where he’d been T-shaped. https://www.campaignlive.com/article/top-10-findings-edelmans-2020-brand-trust-barometer/1687681

The red smoke felt like it was stinging. Or maybe that was tears. “You’ll never walk alone” swirled around his head, coming from all sides. He reached out and touched the gates. At last he took the headset off and leaned back and smiled. https://www.theguardian.com/football/live/2020/jun/25/liverpool-win-the-premier-league-title-live-reaction

The artwork layers were stacked up ready for export. She smiled and dreamt of Lions. The system collated the fonts and files, vectors and colour spaces. Warning boxes opened and closed. Until one. “This file cannot be exported. Insufficient Purpose.” https://thetomroach.com/2020/06/23/truth-lies-and-brand-purpose-the-biggest-lie-the-ad-industry-ever-told/