Dispatch from an advertising future #64


She was being good. Waiting in line. Moving from one pavement sticker to another. The line was moving slowly but the masked and gloved doorman was letting people in, gradually. She was on her phone of course, swiping through posts, adding data points to her profile as she waited. The shop windows played cheery animations, casting light out onto the dark pavement. As the queue moved and she stepped from pools of blue to pools of red, she caught the hint of a smell. She couldn’t place it but it transported her. A powerful memory. Madeleine stopped swiping and searched