Dispatch from an advertising future #67


She enjoyed playing with ads. The more literary-minded might call it ‘deconstruction’’; the more political, ‘ad jamming’. It was fun to see how many times it took saying “depends” to get the Voice to give up and play a jingle. The bed company that wanted to offer sleeping tips was easy to wind-up when you got it to “interact” with you on other bed-related topics. This ad was different. The company was known for “purpose”. It used accents and phrases to highlight implicit bias. Difficult to take apart, She remembered Dark Star.: “How do you know you exist?” she asked