Dispatch from an advertising future #73


The rich had ad-free masks, the poor were hacking them and running #notonmyface slogans. Even those campaigns that were running weren’t effective. Evidence showed people had rediscovered eye contact. The Public Private Health Partnerships programme had ensured universal access to masks but the Department was worried as the agency gave its report. Brands still had access to the geo and biometric data from the unhacked masks, but they weren’t paying for “facial impressions” as they had been. The scientific advisor tried to raise a point but the track ‘n trace functionality in the masks had always been a secondary consideration.