Dispatch from an advertising future #100


Lucy ran her hands through her wardrobe, caressing old outfits with memories woven into the textures. It wasn’t that she was going out. Lucy never went out. No-one went ‘out’. “Out” was The Before. Then shops were a treasure trove of possibilities: colours and shapes, but above all feel. Silk, satin, cashmere… even the words brought the feelings back, the feeling of ‘out’. She opened the site and put on her glove and felt for something new. The touch was there even if the feeling wasn’t. She choose, paid and the outfit appeared on her shoulders in the Zoom window.