Dispatch from an advertising future #103


They called me the “ugly duckling”. They were the ones people wanted to see. “It’s a revolution, a whole new world,” the press marvelled. There were documentaries and of course awards. I knew they were the next big thing when commentators used the word “dangerous”. They were perfection. And then there was me. I had a glitch. I got the colour ‘wrong’, I missed what they all identified, and picked out that thing at the edge. My solutions weren’t in line. My ideas were just a little off. But now, suddenly, I’m the one they all want to work with.