Dispatch from an advertising future #106


She liked offending people. No, that’s wrong: she liked that she could offend people. No, that’s not fair either: she liked that she could inadvertently offend people. She liked accidents and mistakes, social failures. She liked clumsily saying the wrong thing or making some faux pas. It was part of her. As Oscar Wilde said: “Experience is simply the name we give our mistakes.” Her therapist disagreed. He thought she should wear them. “You’ll know…” he kept saying. “They’re live so any change in how someone wants to be addressed, any new norms… you’ll know. They just correct your insight.”