Dispatch from an advertising future #98


The city felt less like a zombie movie and more like a nature documentary. The soundscape had changed: you could hear birds and your foot fall on the pavements. There was a new pace: families strolled; flaneurs meandered aimlessly. The landscape was still: no scrolling images on bus shelters or deserted billboards. It was smaller: no giants smiling down. The palette was muted: no bright colours or slashes of light. Subtle semiotics: signs hinted rather than shouted. He wondered about moving from the suburbs with its smartboards and augmented soundscapes. A home in the city. Maybe he was getting old.