Dispatches from an advertising future #102


He really liked her. He wanted to make the right impression. It was her birthday and he had to get the present just right. Every time he looked at her dataprint feed, it changed. Her preferences and interests seemed to him to shift from moment to moment. What if he got the gift wrong? Missed the moment. Misjudged. He looked at the tiny 3D printer as he put it in the much larger box and folded the Shrödinger paper carefully around the box, wearing gloves so he didn’t touch it. He didn’t want the printer to create his ideal gift.