Dispatches from an advertising future #107


I imagine them opening it. You’ve seen feeds of them waiting by their new letterbox for my papergram to arrive: expectant, delighted. Sometimes they rip them open, sometimes they take endless time. I can almost feel it when I’m writing. Of course I’ve always had their profile to work with, but I think imagining has changed the writing – not just the words, the way the letters are formed, the way my hand moves the pen. They call it the ‘empathy chip’ but they don’t talk about it publically. I wonder if the people getting my letters have noticed my upgrade.