Dispatches from an advertising future #109


He’d always been slightly envious of them, their corner of the office. It was just more… fun. They had paper, lots of it. Doodles and post-it notes with half-written jokes or quotes. Their screens always looked better too, their software exciting. And then there were the gadgets and games. They justified playing as work but seeing them the gear, battling across the office had made turning back to his dashboards hard. But now… he smiled as he put on his headset and the data swirled. He zoomed in and out deleting, connecting, collecting. He was the Wade Watts of programmatic.