Dispatches from an advertising future #110


It had been a themepark for a long time. Students came on fieldtrips and marvelled at the rows of desktop computers, giggled at the printers and looked puzzled at the meeting rooms. The guide was programmed as a Don Draper-style CD, from The Before. He talked about pitches and client meetings, and told tales of days and nights in “the office”. She opened a door. There was a table with books… printed books. A big one with a giant pencil on it, one about ‘producing ideas’, and one called Essential English. She picked it up, opened and began to read.

for Sir Harry