https://www.warc.com/newsandopinion/news/cannes-lions-offers-best-practices-for-lo-fi-content/44267
You’ll have seen Chris’ message after the client saw the work. I am sure you were as shocked as I was. To have such a stinging attack from a long-standing partner hurt us all. And it should. Chris was right. Message, story, idea: all great, but execution? The technical quality just was not there. We should not be putting work of that quality in front of clients. We need to up our game. Or perhaps I should say we need to lower our game. As Chris said: “I’m not paying you to see every bead of sweat. I want glitch.”