Dispatch from an advertising future #134


As we emerge into Normal 2.0, it is time to think again about our position in the new marketplace. As you know, from last week’s “fireside chat”, we have said goodbye to a number of valued friends as we have doubled down on leveraging our OmniAI system within the creative process. We have also migrated to a decentred space of creative homepods. But these are internal moves. Our business needs to enter Normal 2.0 with a new image and so, today I have asked OmniAI to take time away from client briefs and to deliver our new brand.