As we emerge into Normal 2.0, it is time to think again about our position in the new marketplace. As you know, from last week’s “fireside chat”, we have said goodbye to a number of valued friends as we have doubled down on leveraging our OmniAI system within the creative process. We have also migrated to a decentred space of creative homepods. But these are internal moves. Our business needs to enter Normal 2.0 with a new image and so, today I have asked OmniAI to take time away from client briefs and to deliver our new brand.