Dispatch from an advertising future #163


I was one of the first. Perfect. A dream. Everything about me was, well… perfect. That was my USP and why so many brands wanted me. I was the face  – and the body – of so many. They knew that, with me, they had the perfect look. That’s why they’d programmed me like that. Every detail, every pixel, every move and digital sound was tailored to… well perfection. But now, I’m left on the server. A relic. No-one wants perfection anymore. Look at that! Just the right amount of imperfection. Just enough. But where is the dream? Where is the fantasy?