Dispatch from an advertising future #171


We make a big thing of it in my family. The Choosing. To be honest I don’t get to choose, it’s a family thing. Topics are passed down in our family and woe betide you if you try and pick something outside. “Tradition”, I’m reminded. We have this lame ceremony thing where I have to make my (sic) choices. They break into applause when I press the button. I’ve got activist friends who try and break The Choosing. Random selections. Incongruous selections. The AIs are onto them though. A quick cross reference with the biometrics and everything’s back on track.