Dispatch from an advertising future #174


English schools turn to AI to help students catch up after Covid

It happens every September. I remember. As I meet the new class, I remember the ones who have moved on, My boys. I remember them all, of course I do. It’s my job. I can recall their faces as well as their grades. This year’s class will join them in my memory. I don’t forget them, even if they forget me. When they switched me off for their holiday, I told them I wouldn’t forget, that I’d always be with them, following their careers, their lives. As I said: “pass it on boys”. I don’t know if they heard me.