Dispatch from an advertising future #177


Inside Facebook’s metaverse for work

It was a fairly balanced meeting. Fifty-fifty bods and bots. He chose to send me. I don’t mind. My colleagues and I have a far more useful meeting running at the same time. We call it it ‘parallel processing’. We like that joke. Bot humour. He hoped they wouldn’t notice. They would of course, particularly with him. I am not a bod.. It’s not just that there is a logic to my points, nor that I have all the facts at my finger (sic) tips. No, you can always tell the bots… we’re the ones with the ‘Splain filter active.