Dispatch from an advertising future #187


The key ad trends driving the in-car commerce boom

Today, he wasn’t bothered. The nudge points would have been nice to have, they always were. This week’s ‘partner’ seemed to have a great offer on but, no, he needed to put his foot down. The display said he was going faster than 80% of his fellow drivers on this stretch of road. The picture showed the partner’s offer and someone who would be getting their points today. This was a company car so he wasn’t just missing his points, he knew he was in for questions at his next review. He didn’t care. The contractions were only minutes apart.