Dispatch from an advertising future #193


Why companies are using virtual concerts to introduce their users to the metaverse

The company picnic was always a highlight… that’s what the newsletter said. Part team-building exercise; part CSR, part Instagrammable moments set-up, this year’s event would be special, we are told. After the years of Zoom events, it would be great to “get the families back together again.” Partners and of course children would be able to join the fun the team had planned. “We’re one big family and your family is part of our family. From toddlers to teens, this year’s picnic has something for everyone.” All I have to do is let HR know how many headsets we need.