Dispatch from an advertising future #199


Sky Glass looks to seize connected TV in one package

He called himself The Gardner. His avatar was an illustration from an Oscar Wilde story where The (formerly) Selfish Giant took an axe to the walls around his garden, allowing the children to play. The Gardner hacked walls. He looked at the gleaming pane of glass. Thin. Glued together. Seamless. No sockets. No way to break in. Since the network had fragmented there wasn’t even a single wireless way in. They were just proprietary screens, indistinguishable until you started them up and the walls came down. He put his axe gently in the right place on the screen and waited.