Dispatch from an advertising future #203

Amazon is opening a real-world clothing store with high-tech fitting rooms


The fitting room’s lights shifted hue as the hatch slid open and she took out the outfit. Pristine. Folded. The ribbon’s bow smiled up at her. The playlist she had planned for the party sounded softly around the space. Not background, just environment. As she touched the fabric – such a strangely real sensation – and the response data was logged, a scent wafted gently around the room. And, yes it did match the texture somehow. She acknowledged and added. As she slipped the dress over her head, the sound of wineglasses played with the music. She nodded and added six bottles.