Dispatch from an advertising future #208

From URL to IRL: how digitally native brands are harnessing the power of experience


She had to close her eyes. It was the only way to de-Augment, they said. Her dad still had his original headset and never stopped telling her about the first time he had experienced The Space. He sounded like Timothy Leary sometimes. He’d never wanted to leave. She of course had grown up with Augs. Less clumsy. More natural. Always integrated. She never left. But now, here, they’d told her to close her eyes. The Space was still there – it was never going anywhere now – but just for a few minutes. She took a step. She reached out and touched.