Dispatch from an advertising future #213

Nike built a kids’ world in the metaverse for Air Max Day


I suppose we’re lucky in my school. My mate’s school sponsor is some food company. You should see what they have to do. I mean lessons were bad enough when you only ever do stuff about whatever the sponsor’s into at the moment, its latest purpose thing. But now with the placements, it’s just mad. I used to like The Game. It was our space, not theirs. our buildings and inventions. For us. I’m on my final “work engagement exercise” in The Game, building for the Man. Could be worse, you should see what my mate is having to do.