Dispatch from an advertising future #217

Google Docs will start nudging some users to write less dumbly


Yes, nice introduction now. That image I suggested works well for the reader we agreed on, don’t you think? Good narrative flow. Much more pace than last time, I’ve hardly had to change anything this time. Good metaphor here. It should work very well for the message I helped you identify. We’re varying sentence length much more now, which we talked about. There is one thing I think we need to discuss though. We’re still having issues with pronouns aren’t we? Our clarity and impact scores are way up now, but when it comes to purpose… maybe I can suggest…