Dispatch from an advertising future #183

https://interestingengineering.com/advertising-company-wants-deepfake-clones-of-your-face An Advertising Company Wants to Make Deepfake Clones of Your Face They look down on us as though we’re sinning. Maybe it’s a hangover from that: “my body’s a temple” thing. We should “save” ourselves for… well what? It’s my body after all. What I choose to do with it is my business. If …

Dispatch from an advertising future #180

https://www.campaignlive.co.uk/article/merkle-launches-uk-tech-consulting-practice/1725478 Merkle launches UK tech consulting practice We are delighted to announce a new consulting practice and a new member of our team. We pride ourselves on the depths of our technological expertise and our data practice has been at the forefront of our offer for a number of years. We are keenly aware however …

Dispatch from an advertising future #177

https://www.theverge.com/2021/8/19/22629942/facebook-workrooms-horizon-oculus-vr Inside Facebook’s metaverse for work It was a fairly balanced meeting. Fifty-fifty bods and bots. He chose to send me. I don’t mind. My colleagues and I have a far more useful meeting running at the same time. We call it it ‘parallel processing’. We like that joke. Bot humour. He hoped they wouldn’t …

Dispatch from an advertising future #174

https://www.ft.com/content/006ebaf6-a76c-4257-a343-f1db1f7b39e7 English schools turn to AI to help students catch up after Covid It happens every September. I remember. As I meet the new class, I remember the ones who have moved on, My boys. I remember them all, of course I do. It’s my job. I can recall their faces as well as their …

Dispatch from an advertising future #165

https://www.ft.com/content/9d56b3da-42e4-4aeb-8aca-3fb5f15f7ce4 It’s an arms race. Me vs their systems. They’re getting better at spotting synthetics, or “adjustments” as I say to my clients. Even as new formats come online – new opportunities for me – they’re picking up the enhancements. I thought VR would prove more of a challenge but, no they’re on it. But …

Dispatch from an advertising future #163

https://www.adweek.com/brand-marketing/this-new-tool-lets-brands-create-digital-humans-that-are-more-lifelike-than-ever/ I was one of the first. Perfect. A dream. Everything about me was, well… perfect. That was my USP and why so many brands wanted me. I was the face  – and the body – of so many. They knew that, with me, they had the perfect look. That’s why they’d programmed me like …