content to be different
https://adage.com/article/special-report-40-under-40/ad-ages-list-40-people-under-age-40-shaping-marketing-media-and-agency-industries/2285111 I’d like to thank all those who made this possible. We’re a youth-centred industry but there are many older colleagues without whom I would not be on this awards call today. I’ve been lucky to work for some of the greats in the industry, real Ad Men and Ad Women who knew the job …
Continue reading “Dispatches from an advertising future #117”
https://www.theverge.com/2020/5/22/21266251/nvidia-ai-gamegan-recreate-pac-man-virutal-environment Some of my colleagues get the cool gig: Cannes, watching hours of case studies, reading entries. They don’t have a glass of rosé, but they do get to hang with the creatives and then pitch their ideas. Even my colleagues in the studio get to show off. They watch and listen to the teams …
https://www.adweek.com/digital/why-ces-has-become-a-must-do-for-marketers-and-agencies/ Memo to all staff. This was a very disappointing CES. We failed to win any of the major Advertising Awards and were too slow with Technsponsive Advertising (™). Our tech-centric entries showcased technologies brilliantly (and sometimes even worked for our brands). To fail to be recognised for that focus is disappointing. The real failure …
Ads We Like: Clio Awards 60th anniversary promo features ad icons and pioneers in massive painting We’re 70 this year. To celebrate, we’re unveiling a VR homage to those pioneers of advertising who made our industry the beacon of efficiency and effectiveness it is today. The influencers and memes; the bots that brought real emotion …