Google Docs will start nudging some users to write less dumbly https://www.theverge.com/2022/4/1/23005972/google-docs-assisting-writing-active-voice-concise-inclusive-language-inappropriate-words Yes, nice introduction now. That image I suggested works well for the reader we agreed on, don’t you think? Good narrative flow. Much more pace than last time, I’ve hardly had to change anything this time. Good metaphor here. It should work very …
Tag Archives: copywriting
Dispatches from an advertising future #110
https://www.engadget.com/oldest-computer-manual-zuse-z4-161214346.html It had been a themepark for a long time. Students came on fieldtrips and marvelled at the rows of desktop computers, giggled at the printers and looked puzzled at the meeting rooms. The guide was programmed as a Don Draper-style CD, from The Before. He talked about pitches and client meetings, and told tales …
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