https://www.campaignlive.co.uk/article/write-people-talk/1700782 I am brought in to write like they talk. If our messages are to be understood, the thinking goes, they need to sound like all the other conversations going on, all the other communications circulating, all the other voices online. I’m one of them so I know how to talk and write so it …
Tag Archives: creativity
Dispatch from an advertising future #150
https://adage.com/article/member-content/post-election-2020-advertising-healing/229609 There’s been an increase. Years of on-off restrictions, recession, economic and social isolation plus the underlying hum of the culture wars. I’ve never liked drugs – even when we could get them I didn’t like prescribing them. I knew the causes were deep-rooted, the cure was more complex than chemical tinkering. Meaningless debate now …
Dispatch from an advertising future #145
https://www.thedrum.com/news/2020/11/16/why-linkedin-put-real-people-its-ads Colleagues. It’s been another successful quarter particularly in terms of productivity. Well done. The number of ads we are now producing is at an all time high. Clients know we can turn work around faster – and of course cheaper – than our competitors, still failing (in my opinion) to embrace the potential of …
Dispatch from an advertising future #144
https://www.thedrum.com/news/2020/11/13/john-lewis-very-different-2020-christmas-ad-we-nearly-didnt-produce-ad-year He was old. He felt old. They looked at him and saw “old”. They humoured him when he talked about Christmas past, appointment TV, tentpole campaigns, iconic ads. He tried to explain the idea of something that everyone watched and talked about. He tried to paint a picture of millions seeing and talking about …
Dispatch from an advertising future #140
https://www.adweek.com/creativity/ai-logo-generator-creates-random-branding-designs-small-businesses/ Dear Colleagues, As you know we are in exciting times as we transition the agency towards a more efficient, but still creative business. Our AI supplier has assured me that their “creative intelligence system” will be able to handle any task we can throw at it. Certainly the design work we have seen since …
Dispatch from an advertising future #137
https://gizmodo.com/disney-made-a-skinless-robot-that-can-realistically-sta-1845522375 We’ve been partners since we started in the business. It was just after Reset and agencies were hiring cheap and investing in Artificial Creativity. Give us a shared screen and we’ll bounce ideas with the best of them. We even work together whenever we’re allowed out. Me talking to my wrist, her arguing in …