Dispatch from an advertising future #183

https://interestingengineering.com/advertising-company-wants-deepfake-clones-of-your-face An Advertising Company Wants to Make Deepfake Clones of Your Face They look down on us as though we’re sinning. Maybe it’s a hangover from that: “my body’s a temple” thing. We should “save” ourselves for… well what? It’s my body after all. What I choose to do with it is my business. If …

Dispatch from an advertising futures #173

https://www.technologyreview.com/2021/08/15/1031804/digital-beauty-filters-photoshop-photo-editing-colorism-racism/ It’s all wrong. I look wrong. I mean, look! They’re just more attractive, more together, more real… just more. Who would you want to meet? Who would you want to talk to? Who would you want to..? I’m just not right. I have to be out there but when I’m out there, I’m so …

Dispatch from an advertising future #163

https://www.adweek.com/brand-marketing/this-new-tool-lets-brands-create-digital-humans-that-are-more-lifelike-than-ever/ I was one of the first. Perfect. A dream. Everything about me was, well… perfect. That was my USP and why so many brands wanted me. I was the face  – and the body – of so many. They knew that, with me, they had the perfect look. That’s why they’d programmed me like …

Dispatch from an advertising future #161

https://www.theverge.com/2021/5/18/22430340/deepfake-dubs-dubbing-film-tv-flawless-startup They say they’re windows to the soul. They say they’re individual, unique, special. We look deeply into them when we’re in love or when we’re judging somebody’s truthfulness. Maybe that was why I always thought she has what used to be called ‘star quality’, that way with the camera. My streaming profile is full …

Dispatch from an advertising future #123

https://www.ft.com/content/b50d22ec-db98-4891-86da-af34f06d1cb1 I need to update our About Us page. New pictures. I feel we need to appear younger, but somehow more serious. We’re trying to position ourselves as a business service. We’re not the scrappy disruptor any more. We’re not a big team – although I might consider adding a couple of new faces. Our …