Dispatch from an advertising future #223

The latest update for Quest headsets lets you chill in a study with mountainside views https://www.theverge.com/2022/4/11/23020783/oculus-meta-quest-2-vr-headset-update-v39-studio-mountainside No. I mean it. It’s not acceptable. You can’t do that. You know that. You know better. Do you remember when we sat down together and wrote out the agreement? “Contract” we called it. You and I agreed on …

Dispatch from an advertising future #213

Nike built a kids’ world in the metaverse for Air Max Day https://adage.com/article/creativity-news/nike-built-kids-world-metaverse-air-max-day/2408821 I suppose we’re lucky in my school. My mate’s school sponsor is some food company. You should see what they have to do. I mean lessons were bad enough when you only ever do stuff about whatever the sponsor’s into at the …

Dispatch from an advertising future #203

The titans of the metaverse have a bandwidth issue https://www.ft.com/content/09d244a2-34a2-4f62-9747-5064d76cb286 When she stuttered, they laughed. That made the stutter worse. The more they piled on, surrounded her, sharing jokes, making memes the more she stuttered. It wasn’t her fault. She’d stuttered since she was a kid, in primary school, when she’d been playing with the …

Dispatch from an advertising future #200

Jeff Bezos’ Montessori-inspired free preschools will expand to Texas https://www.geekwire.com/2022/jeff-bezos-montessori-inspired-free-preschools-will-expand-to-texas/ The school bag was packed and waiting on the step as they left the house. She looked inside as the self-drive drew up. The nutritionally-balanced lunch was perfectly personalised to that morning’s readouts She couldn’t help feeling disappointed the hack hadn’t worked. Still low sugar. …

Dispatch from an advertising future #188

https://www.theguardian.com/technology/2021/sep/08/study-finds-growing-government-use-of-sensitive-data-to-nudge-behaviour Study finds growing government use of sensitive data to ‘nudge’ behaviour They keep saying we’ve “missed out”. There must be some master timetable somewhere that says “this has to be learned on the third Tuesday in February.” When we didn’t have a class on that third Tuesday, all hell broke loose. They said there’d …

Dispatch from an advertising future #174

https://www.ft.com/content/006ebaf6-a76c-4257-a343-f1db1f7b39e7 English schools turn to AI to help students catch up after Covid It happens every September. I remember. As I meet the new class, I remember the ones who have moved on, My boys. I remember them all, of course I do. It’s my job. I can recall their faces as well as their …