From URL to IRL: how digitally native brands are harnessing the power of experience https://www.campaignlive.co.uk/article/url-irl-digitally-native-brands-harnessing-power-experience/1747644 She had to close her eyes. It was the only way to de-Augment, they said. Her dad still had his original headset and never stopped telling her about the first time he had experienced The Space. He sounded like Timothy …
Tag Archives: experiential
Dispatch from an advertising future #175
https://www.adweek.com/performance-marketing/stella-artois-solstice-celebration-hybrid-events/ Stella Artois’ Solstice Celebration Shows Its Evolving Approach to Hybrid Events The sun was setting at the end of the city street as we arrived. We’d not been here for… oh I lose track. When you’ve pace-shifted that happens. How many years ago did we leave? Work hasn’t changed thanks to The System but …
Dispatch from an advertising future #146
https://www.adweek.com/digital/why-so-many-stadiums-are-racing-to-install-5g-even-with-live-events-paused/ This is going to be the biggest rally of the campaign. The drones’ flightpaths are programmed and timed to the soundtracks; the augmentations are ready to run on the StayApart (™) screens; the SafeAir (™) purifiers are loaded with smells ready for the Christmas story; the seat speakers are set for the soundwave. We’ll …
Dispatch from an advertising future #91
https://techcrunch.com/2020/08/26/spotify-is-developing-a-virtual-events-feature/ https://www.adweek.com/retail/spotify-created-an-ai-powered-avatar-of-the-weeknd-for-a-personalized-listening-experience/ She’d seen them “real live” in The Before and been “at their v-gigs” three times since. Through the right interface they were good. The 4D headset had made her sick but maybe that was the dancing. A good screen and binaurals worked. And she liked the YouHad2BThere (™) they used to stop people …
Dispatch from an advertising future #48
https://www.warc.com/newsandopinion/news/eurosportbuildsbiometricbenchmarks/43318 The good thing about a conference in a cinema was the seats. They’d been designed for comfort: blockbuster, popcorn comfort. Cup holder on the left, emotion panel on the right. She settled in for the first of her boss’ two appearances that year. She knew what she had to do. She took a deep …
Dispatch from an advertising future #15
The ‘Digital Token’: Proving Experiential Works Ever since the start of the ‘experience economy’ people have avoided your tracking. ‘Experience burners’ share disposable devices to stay connected on a burner network while within range of your experience sensors. Data stopped flowing, ROI became opaque, clients became suspicious. But now there is Data Turf (TM). Lay …