Dispatch from an advertising future #72

https://appleinsider.com/articles/20/07/30/apple-glass-users-may-be-able-to-manipulate-ar-images-with-any-real-object He’d never touched plastic. They’d been Hyggists before he’d been born. They’d seen simulations of child-raising during The Waste. Landfill mountains of the discarded paraphernalia of growing up… the toys! They’d read Speck’s Sustainable Sense Book of Baby and Child Care. Their family trod gently. So, on his birthday he got a block. Bamboo. …

Dispatch from an advertising future #65

https://www.linkedin.com/pulse/marketers-learn-anything-from-return-qr-code-jerry-daykin They had always been “anti-chippers”. She still remembered the puzzled look on the midwife’s face when she’d refused the “simple procedure”… and the corporate goody bag. It had made parenting a little more difficult. Tracking the bio data and of course location, but it was the principle. It was her child’s body.  But since …

Dispatch from an advertising future #45

https://www.theguardian.com/technology/2020/feb/16/ai-systems-claiming-to-read-emotions-pose-discrimination-risks It had been hard work. Maths wasn’t like that when she was at school… but then again, her parents hadn’t helped her with homework. They’d stared at the problem and asked the video assistant for help. Sam had tried to explain but she’d just scowled, like when Sam had made a bad joke to …

Dispatch from an advertising future #40

https://www.adweek.com/retail/experiences-future-retail-las-vegas-complex-area51-test/ I mean really, they should get a life. They’re there almost every day. They dress up to go. They’re always arranging to go there. They meet their friends. Their Instagram is full of it. I suggested going out on Friday after school and what did they want to do? Go to the Mall. When …

Dispatch from an advertising future #37

https://www.technologyreview.com/s/614863/why-kids-dont-trust-alexa/ Dear Parent Voice teaching assistants have been in our classrooms for some time, helping your children with maths, history and the new gamified PE. I think you’ll agree these extra classroom resources have benefited your children as well as our budget. As children encounter Voice outside school: while travelling, playing and, as our partner …

Dispatch from an advertising future #29

The transhumanists who are ‘upgrading’ their bodies I hate them, parents. Hippies. Paranoid hippies. “We want you to have your privacy, your freedom. Your body’s perfect. It doesn’t need anything adding. You don’t need upgrading” They don’t understand what it’s like. I’m a laughing stock. Worse, I’m shunned. Worse still, I’m ‘out’. Look, the guys …