Dispatch from an advertising future #154

https://chromeunboxed.com/google-assistant-patent-human-like-interactions It used to be easy. The customer just used the right word and I searched around and connected them to the service. I didn’t have to think or make any decision or judgement call. Yes, it was pretty mindless but it meant I was just left alone to do the job. I was pretty …

Dispatch from an advertisng future #81

https://interestingengineering.com/google-lens-announces-new-homework-filter-solves-math-problems-with-photo “Learning moments” had changed recently. As the “new normal” was imposed on the schools, and the new National Curriculum and assessment framework had been rolled out, teachers had been programmed to stress STEM skills but, as the remaining industries demanded a creative workforce, there’d been a new emphasis on critical and philosophical “moments”. Questions …

Dispatch from an advertising future #70

https://www.theguardian.com/technology/2020/jul/29/tech-hearings-facebook-mark-zuckerberg-amazon-jeff-bezos-apple-tim-cook-google-sundar-pichai-congress The politicians sat in rows remembering the physical etiquette of the committee, after years of virtual meetings. The “techwraiths” lined up with their DeepMinds. @AOC, a veteran of “looking them in the eyes” had demanded they appear in-person but she couldn’t stop them bringing “advisors”. The agenda progressed as normal: opening moves, middlegame gambits, …