Dispatch from an advertising future #216

Musicians turn to NFTs in hunt for fresh profits https://www.ft.com/content/de3de04f-2675-4d17-bcc9-20bec74bf567 He asked for it back. I mean, seriously, he wants it back! What the…? I mean, a mix tape is a sacred thing. Personal. Intimate. I remember when he gave it to me and I played it for the first time. The tracks were… perfect, …

Dispatch from an advertising future #211

Mark Zuckerberg confirms NFTs are coming to Instagram https://www.engadget.com/mark-zuckerberg-confirms-nf-ts-are-coming-to-instagram-204435805.html She always loved this day. Every year. No-one else knew it was special. Just her and her phone. That alert. Her senses were flooded. On this day… There was never anything great, no award winners, but each was special. That day. Her pictures. Her friends’ pictures. …

Dispatch from an advertising future #207

Call of Duty now lets you destroy cheaters with your own automatic god mode https://www.theverge.com/22941414/call-of-duty-warzone-ricochet-anti-cheat-damage-shield-troll We’ve always been more than a Brand. Our avatars changed as your causes shifted. Our social feeds have gone silent as we stood with you on the virtual frontline. Our ads have never been afraid to stand for what you …

Dispatch from an advertising future #202

Walmart is quietly preparing to enter the metaverse https://www.cnbc.com/2022/01/16/walmart-is-quietly-preparing-to-enter-the-metaverse.html School’s about fitting in. It always has been, my dad says. Apparently he had a tough time because he didn’t have the right shoes or something. He begged gran to get him the right model. At least he knew which shoes he needed. If all the …

Dispatch from an advertising future #172

https://www.adweek.com/commerce/times-square-set-to-host-digital-billboard-featuring-nft-content/ Security has been tight. So tight, we’ve had to work on it back in the office. Everyone is under an NDA of course and each part of the team has been isolated so no-one has access to the full thing apart from the client and, even there, only selected people and systems have the …

Dispatch from an advertising future #160

https://www.theverge.com/2021/4/16/22388548/edward-snowden-nft-freedom-of-the-press-stay-free “If journalism is the art of today’s chip wrapper, then what is what we make?” she thought in her darker moments. She held on to purpose as a justification for why she’d ended up here and tried to convince herself it was popular cultural art but deep down she knew. It was all transient, …