Dispatch from an advertising future #215

Google is using AI to better detect searches from people in crisis https://www.theverge.com/2022/3/30/23001468/google-search-ai-mum-personal-crisis-information I remember when we started recruiting online. We were laughably amateur. Of course They thought we were being so clever – spotting relevant words and conversations. Getting in there, engaging, talking and… recruiting. But it was so blunt. We had to wait …

Dispatch from an advertising future #147

https://voicebot.ai/2020/11/17/bbc-releases-synthetic-voice-newsreader-for-online-articles/ Ever since the election it has become more and more difficult to “fan the flames”. The platforms are running scared and getting better at catching so-called “inflammatory” posts. They still only put warning stickers on them but getting something going and getting people going is becoming harder. At least as far as content is …

Dispatch from an advertising future #146

https://www.adweek.com/digital/why-so-many-stadiums-are-racing-to-install-5g-even-with-live-events-paused/ This is going to be the biggest rally of the campaign. The drones’ flightpaths are programmed and timed to the soundtracks; the augmentations are ready to run on the StayApart (™) screens; the SafeAir (™) purifiers are loaded with smells ready for the Christmas story; the seat speakers are set for the soundwave. We’ll …

Dispatch from an advertising future #114

https://www.theverge.com/2020/9/29/21492413/presidential-debate-trump-biden-watch-live-stream-date-time-cleveland He hoped the watch party had it. He’d got his hat, his badge and his homemade sign – quite witty he thought. The debates were important, not because he hoped they would change anyone’s minds but because they reaffirmed he was right. And since Clarify (™) streams became available, as they said: “Yes, we …