OpenAI’s DALL-E AI image generator can now edit pictures, too https://www.theverge.com/2022/4/6/23012123/openai-clip-dalle-2-ai-text-to-image-generator-testing We’re loved. Our brand has not suffered a crisis since we handed our image over to Text2Image (™). We’ve all watched our brand seamlessly respond to the conversations, always staying one step ahead of the trends, the debates and the traps, while allowing us …
Tag Archives: purpose
Dispatch from an advertising future #217
Google Docs will start nudging some users to write less dumbly https://www.theverge.com/2022/4/1/23005972/google-docs-assisting-writing-active-voice-concise-inclusive-language-inappropriate-words Yes, nice introduction now. That image I suggested works well for the reader we agreed on, don’t you think? Good narrative flow. Much more pace than last time, I’ve hardly had to change anything this time. Good metaphor here. It should work very …
Dispatch from an advertising future #207
Call of Duty now lets you destroy cheaters with your own automatic god mode https://www.theverge.com/22941414/call-of-duty-warzone-ricochet-anti-cheat-damage-shield-troll We’ve always been more than a Brand. Our avatars changed as your causes shifted. Our social feeds have gone silent as we stood with you on the virtual frontline. Our ads have never been afraid to stand for what you …
Dispatch from an advertising future #160
https://www.theverge.com/2021/4/16/22388548/edward-snowden-nft-freedom-of-the-press-stay-free “If journalism is the art of today’s chip wrapper, then what is what we make?” she thought in her darker moments. She held on to purpose as a justification for why she’d ended up here and tried to convince herself it was popular cultural art but deep down she knew. It was all transient, …
Dispatch from an advertising future #97
https://twitter.com/dandad/status/1302241333176930305?s=20 Don’t have time to actually do anything in the world? Can’t afford to make a real difference (or your shareholders won’t let you)? Don’t worry, you don’t have to miss out on Purpose (and the awards that go along with it). Let InstantPurpose (™) take your brand assets and help you make that all-important …
Dispatch from an advertising future #67
https://techcrunch.com/2020/07/23/pandora-launches-interactive-voice-ads-into-beta-testing She enjoyed playing with ads. The more literary-minded might call it ‘deconstruction’’; the more political, ‘ad jamming’. It was fun to see how many times it took saying “depends” to get the Voice to give up and play a jingle. The bed company that wanted to offer sleeping tips was easy to wind-up when …