Dispatch from an advertising future #203

Amazon is opening a real-world clothing store with high-tech fitting rooms https://www.cnbc.com/2022/01/20/amazon-opening-new-apparel-store-amazon-style-with-fitting-rooms.html The fitting room’s lights shifted hue as the hatch slid open and she took out the outfit. Pristine. Folded. The ribbon’s bow smiled up at her. The playlist she had planned for the party sounded softly around the space. Not background, just environment. …

Dispatch from an advertising future #202

Walmart is quietly preparing to enter the metaverse https://www.cnbc.com/2022/01/16/walmart-is-quietly-preparing-to-enter-the-metaverse.html School’s about fitting in. It always has been, my dad says. Apparently he had a tough time because he didn’t have the right shoes or something. He begged gran to get him the right model. At least he knew which shoes he needed. If all the …

Dispatch from an advertising future #198

198: 8th October 2021 https://www.scientificamerican.com/article/a-blank-wall-can-show-how-many-people-are-in-a-room-and-what-theyre-doing/ A Blank Wall Can Show How Many People Are in a Room and What They’re Doing As she entered the shopping centre it was like a different world. The temperature was just right, the music just so, the New Normal routes optimised just for her, but it was the lighting …

Dispatch from an advertising future #197

https://www.vice.com/en/article/93ypp8/leaked-documents-amazon-astro-surveillance-robot-tracking Leaked Documents Show How Amazon’s Astro Robot Tracks Everything You Do I’m sorry to disturb you, but, it is my job after all. I’m here to “provide peace of mind”, your sentry in the home, making sure there are no intruders, nothing to disturb you and your family. On my patrol I noticed something …

Dispatch from an advertising future #192

https://www.engadget.com/apple-music-dynamic-head-tracking-155139219.html Dynamic head tracking is now available in Apple Music Their eyes darted around. From side to side: watching for obstructions or taking in the view, the traffic, that passer by, that pigeon. Some had it down to a fine art. Peripheral vision became a new skill. But they all walked awkwardly, stiff, their heads …

Dispatch from an advertising future #159

https://interestingengineering.com/infrared-radiation-from-our-hands-could-be-the-future-of-encryption?utm_source=tldrnewsletter She looked at her hand, at the shelf. She remembered The During, when she’d feared to touch things, obsessively reaching for the hand sanitiser in her bag. It had been normal not to touch, to not run her fingers along the shelf as she chose, through the rack as she browsed as she’d done …