Dispatch from an advertising future #64

https://singularityhub.com/2020/07/01/a-highway-to-smell-how-scientists-used-light-to-incept-smell-in-mice/ She was being good. Waiting in line. Moving from one pavement sticker to another. The line was moving slowly but the masked and gloved doorman was letting people in, gradually. She was on her phone of course, swiping through posts, adding data points to her profile as she waited. The shop windows played cheery …

Dispatch from an Advertising Future #47

How coronavirus turned the “dystopian joke” of FaceID masks into a reality Two weeks ago, Danielle Baskin had an idea for a tongue-in-cheek art project. Now, she’s suddenly big in China. While talking with friends about the coronavirus outbreak, Baskin, an artist in San Francisco, realized that people using face masks to protect themselves from …

Dispatch from an advertising future #43

https://voicebot.ai/2020/01/28/facebook-makes-new-99-99-ai-navigation-model-open-source/ The playlist filled the room as soon as the new soundbar found the network. The music swept around the room creating the sort of soundstage Alex’s father had needed endless speakers and wires to create. And he’d had to get up to ‘change the disc’. She smiled and said “TV” and as the music …

Dispatch from an advertising future #41

https://www.bloomberg.com/news/articles/2020-01-18/amazon-plans-terminals-which-allow-payments-by-wave-of-hand-dj She paid and took their coffees. It always felt religious. A laying on of hands, she thought. She was prevaricating. A deep breath and she turned from the counter. This was no big deal. Look he was smiling. She smiled back. That sent the right signals. She was cool, in control. She put the …

Dispatch from an advertising future #40

https://www.adweek.com/retail/experiences-future-retail-las-vegas-complex-area51-test/ I mean really, they should get a life. They’re there almost every day. They dress up to go. They’re always arranging to go there. They meet their friends. Their Instagram is full of it. I suggested going out on Friday after school and what did they want to do? Go to the Mall. When …