https://www.ft.com/content/c653e977-435f-4553-8401-9fa9b0faf632 My mum was worried when I first got her. I was only little of course and she’d read the scare stories about grooming and hacking the smart home. I’m sure she had visions of a Chucky-doll turning the thermostat up and watching us boil. She calmed down after a while, particularly when my grades …
Tag Archives: smarthome
Dispatch from an advertising future #135
https://www.engadget.com/amazon-dash-smart-shelf-20-dollar-scale-reorder-products-163254718.html When people came round, she always made sure she showed it off. Her favourite room. “It’s like something from a movie,” they’d say, “so retro”. She’d even bought a wheeled ladder that slid silently along the stacks. She’d ostentatiously climb it and move along a little to pull one out to show off the …
Dispatches from an advertising future #102
https://gizmodo.com/engineers-have-figured-out-how-to-make-interactive-pape-1844918464 He really liked her. He wanted to make the right impression. It was her birthday and he had to get the present just right. Every time he looked at her dataprint feed, it changed. Her preferences and interests seemed to him to shift from moment to moment. What if he got the gift wrong? …
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Dispatch from an advertising future #90
https://www.engadget.com/amazon-ar-shopping-furniture-home-decor-171005257.html This was the last place on their list. The advert said ‘apartment’. Bearing in mind how much time she’d spend in it, with most university activities in a “blended environment”, she preferred the English word ‘flat’. It seemed to sum up the dull, lifeless couple of rooms. They looked at each other as the …
Dispatch from an advertising future #88
https://voicebot.ai/2020/08/24/facebook-shares-software-to-teach-robots-how-to-navigate-by-sound/ He wasn’t lazy. After a hard day at the kitchen table, he deserved some downtime, and besides The Owl (™) made the house safer. Noises from the baby’s room? Silently pop in and check. Delivery at the door? Hover over, unlock and take the parcel – socially distanced delivery. The homedrone was a silent …
Dispatch from an advertising future #87
https://www.warc.com/newsandopinion/news/new-brand-opportunities-in-the-domestic-space/44011 They’d always been into home improvement, houseproud. Now they were hubproud. When the firm joined Office 2.0, they took their grants to remake the space: hubwork spaces for them; hubschool space for Charlie and hubhome spaces for what was left of the day. And as the partnership deals were offered, they signed up. They …